The conference attendee’s journey begins long before the venue doors open on day one of your big show. To create lasting first impressions, take some time in advance to think about what you want their experience at this event will be like and how it can match up with these expectations. This way, when they[…]
Any event planner worth their salt knows that event marketing is essential to the success of any event. After all, no matter how well-organized and well-run an event may be, it won’t amount to anything if nobody knows about it. That’s where event marketing comes in. By getting the word out about an event through[…]
As events and experiential marketing have become one of the most powerful forms of branding, there are many reasons why they are so effective. Experiences are always more profound than contacting someone through email or cold call – they need to be seen firsthand in order for them to be taken seriously. Today, with the[…]