Today’s businesses depend more on event management software to run smoothly. But many still aren’t sure if it’s time for them or their IT teams to invest in new technologies like SaaS (Software as Services) platforms, PaaS/ Iaas suites and cloud services such as AWS, Microsoft Azure etc. The question is easy: what gets you[…]
The conference attendee’s journey begins long before the venue doors open on day one of your big show. To create lasting first impressions, take some time in advance to think about what you want their experience at this event will be like and how it can match up with these expectations. This way, when they[…]
Any event planner worth their salt knows that event marketing is essential to the success of any event. After all, no matter how well-organized and well-run an event may be, it won’t amount to anything if nobody knows about it. That’s where event marketing comes in. By getting the word out about an event through[…]
As events and experiential marketing have become one of the most powerful forms of branding, there are many reasons why they are so effective. Experiences are always more profound than contacting someone through email or cold call – they need to be seen firsthand in order for them to be taken seriously. Today, with the[…]
“The great threat to a successful strategy is the risk of downtime,” said Mike Rowe on The Real Clear Strategy Podcast. As technology continues to change the way we live, it seems obvious that adopting new technology is inevitable. However, when adopting new technologies, there are many factors to consider and monitor. To avoid disruption[…]
In case of any kind of emergency, crisis is a scenario when unexpected incidents occur and may impact on human life or organization’s business operations either adversely or positively. It can be described as an event that has a major disruptive outcome. As soon as we learn about the occurrence of such a disaster, it[…]
As events and experiential marketing have become one of the most powerful forms of branding, there are many reasons why they are so effective. Experiences are always more profound than contacting someone through email or cold call – they need to be seen firsthand in order for them to be taken seriously. Today, with the[…]
Maintaining positive relationships is key in any business endeavor. Though in-person events are starting back up again, some aspects of the event industry have changed permanently. One example is the shift to online supplier relationships. This was a relatively new phenomenon before the pandemic hit, but now that the Event Brew team has experienced it,[…]